2024 UNIVERSAL REGISTRATION DOCUMENT

TECHNOLOGICAL REVOLUTIONS Increasingly digitalized societies As digital technology and artificial intelligence become pervasive, societies are taking on a new face. Lifestyles, ways of working and the development of products, services and processes no longer have much in common with the practices that were still prevalent at the end of the last century. Together, changing usage patterns and technological innovation are symbiotically creating ever greater immediacy, convenience and ease of access. All of this is driving the emergence of a hyper-connected world, which is redefining, from top to bottom, the nature and content of social and business relationships. GEOPOLITICAL AND SOCIAL FRAGMENTATION Today, international relations are being disrupted and economies destabilized by conflict escalation, rising protectionism, polarized economic policies and threats to democracy. At the same time, in response to persistent inequalities, crisis-ridden social protection systems and emerging aspirations, societies are continuing to fragment and attitudes towards work are shifting. More than 50% of the world’s population was called to vote in 2024. Source: Associated Press - Reuters. 40% of jobs worldwide and 60% in advanced economies may be impacted by artificial intelligence. Source: FMI (2024). MICHELIN’S PRIORITIES ■ Optimize risk management processes to secure the Group’s business operations. ■ Provide for alternative plans to align operations with the new geopolitical situation. ■ Increasingly put people first in decision-making processes, through the universal social protection floor, a commitment to inclusion, a living wage and other social innovations. ■ Improve the appeal of manufacturing jobs and career paths, and enhance employability and personal growth through lifelong learning policies. ■ Support jobs and economic activity in our host communities to foster social cohesion. x10 the generative artificial intelligence market is expected to grow from around $8 billion in 2023 to $100 billion in 2028, or by an average 65% a year. Source: Sopra Steria Next. More than 90% of people in high-income countries use the internet. Source: The World Bank (2022). MICHELIN’S PRIORITIES ■ Support connected mobility with a range of services and solutions for safer, more sustainable mobility, leveraging our unparalleled understanding of usage practices and advanced algorithm expertise. ■ Offer millions of travelers remarkable experiences, through innovative digital services. ■ Monetize high value-added services based on data analytics. ■ Improve the customer experience and interface with greater simplicity, seamlessness and responsiveness. ■ Scale up artificial intelligence to make production processes more efficient. 01 The major challenges shaping our business environment Manufacturing in a world full of challenges 13 2024 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN

RkJQdWJsaXNoZXIy NzMxNTcx