The technological transition The social transition As digitalization becomes ever-more pervasive, lifestyles, workstyles and the ways that products, services and processes are developed are all changing dramatically. Everything seems faster, closer and, as such, more accessible or easier. This new technological landscape is opening up a myriad of opportunities, including instantaneous access to information, the growing power of artificial intelligence, the proliferation of connected objects, the emergence of new approaches to social and business relationships, the transformation of usage patterns, the development of Industry 4.0 systems and the new impetus in research. Societies are undergoing deep-seated change, transforming our relationship with work. Employees are seeking more flexible, less restrictive and hybrid working conditions, while employers have to reinvent themselves to remain attractive. Lifestyles are also changing, with a growing sensitivity to sustainability, a search for greater resource efficiency, ubiquitous connectivity, the emergence of hybrid travel and an appetite for new solutions. The resulting challenges for Michelin Developing new, high value-added services based on contextualized data. Extensively deploying artificial intelligence to make our production processes safer and more efficient. Offering a holistic approach to connected mobility with our range of services and solutions. Streamlining and simplifying our customer relationships. The resulting challenges for Michelin Enhancing the appeal of manufacturing jobs with Industry 4.0 practices. Enabling customers and employees to improve productivity, safety and ergonomics thanks to the technological advances delivered by our innovation and our proficiency in renewable and recycled materials. Helping to decarbonize city centers with our electric mobility solutions for business fleets. Speeding up the development of connected products and solutions. 2023 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN _9
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