_194 2023 UNIVERSAL REGISTRATION DOCUMENT_MICHELIN 4 NON-FINANCIAL STATEMENT Sustainable Development Report Given that natural rubber is the largest component in the renewable or recycled materials ratio, the sharp drop in purchasing volumes fed through to a reduction of around three points in the ratio compared with the prior year. However, the Group pursued its commitment to developing new renewable and recycled materials in 2023, and in line with the roadmap, delivered a gain of around one point year-on-year that partially attenuated the adverse impact of lower natural rubber volumes. The Group remains very confident in the robustness of its roadmap and in its ability to meet its objective of having renewable and recycled materials account for 40% of tire content by 2030. THE EMPREINTE PROJECT To take its All Sustainable approach to the next level, Michelin launched the EMPREINTE project in late 2020. Funded by the French government as part of the Programme d’Investissements d’Avenir (PIA) and now included in the France 2030 program and run by ADEME, EMPREINTE is expected to deliver effective solutions for recycling or bio-sourcing materials and for eco-designing products. These solutions will improve the overall environmental footprint of tires by guaranteeing in-use performance fully aligned with expectations for new vehicles and emerging mobility needs. By addressing the major challenges of sustainable mobility, EMPREINTE is targeting two strategic markets: personal mobility (Passenger car tires) and passenger and freight transportation (bus and truck tires). In October 2022, Michelin unveiled two new tires designed as part of the EMPREINTE project that feature, respectively, 45% renewable or recycled materials in the passenger car tire and 58% in the bus tire. Compared with current models, this represents a 100% increase for the car tire and a 50% increase for the bus tire. The new fitments have been approved for open road use and offer the same environmental performance, as attested by life cycle assessments, and the same premium performance as the current MICHELIN benchmark tires. Their renewable or recycled materials could be more widely deployed in some of the tires that MICHELIN will bring to market starting in 2025. In addition, tires with even higher renewable or recycled materials ratios are already being engineered in the EMPREINTE project to prepare for the next stage in 2024-2025. 4.1.1.2 b) Deploying eco-design practices Michelin is gradually rolling out a process to systematically assess the environmental footprint of all its new tire product and service projects based on eco-design principles. In 2020, Michelin joined the Pôle Eco-conception association, France’s leading center for eco-design and life cycle performance management, to improve its methods, make its process more robust and continue to develop its eco-design capabilities. Introduced in 2021, an Eco-design Charter, based on guidelines in the ISO 14006: 2020 and NF X30-264: 2013, presents key ecodesign principles and specifies the basic rules that all Group units are expected to apply to any project engaged in an eco-design process (e.g., involving research, products, services or business, digital and/or production processes). Moreover, to raise employee awareness of these practices, a wide-ranging training campaign for stakeholders across the design chain is now underway, with 2,200 people already attending in 2023.
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