Danone // 2020 Universal Registration Document
Social, Societal and Environmental Responsibility 5.2 Offering safe, healthy products DANONE UNIVERSAL REGISTRATION DOCUMENT 2020 152 Commitment No. 2: design healthier alternatives relevant for consumers 2020 TARGET ACTION PLANS AND OU TCOMES Top Danone brands will contribute to provi- ding healthier alternatives in consumers’ diet. Danone is developing healthier products for all its Reporting Entities. For example, in early 2021 the EDP Reporting Entity in the Netherlands will launch two new products for the Activia and Danoontje brands with no added sugars and no sweeteners. To design these alternatives, Danone conducts internal studies (“Healthier choices” program) that (i) analyze eating habits, (ii) identify alternative foods and drinks, and (iii) evaluate the impact of changes in consumption on diet quality. In 2020, the Company carried out these studies, or had the data to complete them, for 50% of its top countries in terms of sales. This type of analysis requires at least four days of food consumption measurements to observe the effects of food substitutes. Commitment No. 3: further reinforce Danone’s expertise on the understanding of local nutrition practices and public health contexts 2020 TARGET ACTION PLANS AND OU TCOMES In its top businesses, Danone will have implemented and published outcomes of research programs suppor ted by local experts to understand eating and drinking habits and food cultures. Through the Nutriplanet program, Danone gains detailed knowledge of every aspect of local food cultures. In 2020, 47 countries (versus 56 in 2019) were covered ( i.e. at least one Nutritional Situations, Food Habits or Food Cultures study) representing 94% of Danone’s major markets (see Health and Nutrition scope, Methodology Note). The Company has also launched studies focused on the dietary practices of low-income populations. For example, in 2020, 33% of Danone’s entities analyzed the key eating and drinking habits of these populations ( i.e. the C2 to D1 socioeconomic groups and those below D1 or the equivalent) as well as their nutritional needs and the obstacles they face in accessing food and drinking water (price, availability, education, broken supply chain) (see Danone Way scope, Methodology Note). Commitment No. 4: contribute to address local public health challenges on which Danone can have a most favorable impact through partnerships 2020 TARGET ACTION PLANS AND OU TCOMES Danonewill have contributed to a local health cause with relevant actions and programs in the top 15 countries where it operates. Danone is committed to supporting local public health causes. To do so, Danone establishes partnerships and joins forces with existing movements. Thus, in 2020, 85% of Danone’s entities engaged in favor of a public health cause (see Danone Way scope, Methodology Note). In Egypt, for example, the Danone Ecosystem Fund, in partnership with several stakeholders, is financing a project to combat anemia and iron deficiency, which affect nearly 50% of the population. Worldwide, Danone is also co-developing educational services and programs that have a positive impact on the health and well-being of communities and individuals, including its employees. In 2020, Danone had 18 active education and information programs, versus 23 in 2019. These programs promote healthy diets and lifestyles within a variety of groups, such as children, young parents, pregnant women and seniors. Since their launch, these programs reached a potential audience of over 4.6 million people in 2020, versus 12 million in 2019 (see Health and Nutrition scope, Methodology Note). This decline is mainly due to the Covid-19 crisis. Since 2016, the Company has set up 53 education and information programs with varying lifespans. Commitment No. 5: develop even more responsible marketing practices, especially to children 2020 TARGET ACTION PLANS AND OU TCOMES Each country in which Danone operates will have disclosed and embedded a local com- prehensive policy on responsible marketing practices. This will include its commitment regarding breast milk substitutes. In 2020, 20 Danone countries have a marketing pledge posted on their websites as part of the local implementation of the Danone Pledge (the Company’s pledge to engage in responsible marketing and communication). For more information, see Responsible communication hereinafter .
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