Danone // 2020 Universal Registration Document

2 Overview of activities, risk factors 2.2 Strategic priorities DANONE UNIVERSAL REGISTRATION DOCUMENT 2020 13 Top 10 customers In 2020, Danone’s top 10 customers worldwide (three of which are French) accounted for approximately 21% of its consolidated sales; the top five customers represented approximately 14% of its consolidated sales. 2.2 STRATEGIC PRIORITIES Danone’s purpose is to bring “health through food to as many people as possible”. To fulfill its purpose, the Company operates in health- driven categories worldwide and enjoys leadership positions thanks to a portfolio made of both multi-local and local brands. DANONE’ S STRATEGIC FRAMEWORK Danone’s “One Planet. One Health” frame of action Danone launched, in 2017, One Planet. One Health, a frame of action that reflects its strong belief that people’s and the planet’s health are interconnected. This frame of action builds on decades of responsible business stewardship and lies at the core of Danone’s strategic priorities. Danone is committed to offering people healthier and more sustainably produced food and beverage choices, as well as to taking care of employees, communities, and the environment. In the unprecedented circumstances brought by the Covid-19 crisis, the One Planet. One Health frame of action drove the way Danone engaged with its ecosystem of farmers and suppliers, customers and consumers, healthcare professionals and patients, but also business partners, governments and health authorities. Inspired by the increasing number of people who care about where their food comes from, how it was grown, how it arrived to them, as well as about social and environmental practices of brands, the One Planet. One Health drives Danone’s portfolio orientations and choices, centered around health-focused categories of products. Danone aims to play a key role in this food revolution, and encourages consumers to make better choices, by improving the nutritional quality of products, by proposing innovative formats and packaging, adapted to increasingly nomadic lifestyles, and by improving its distribution channels. Finally, the One Planet. One Health frame of action drives Danone’s approach to doing business, with a strong focus on local relevance and anchoring. In line with its purpose of “bringing health through food to as many people as possible”, Danone offers products and services suited to each community’s specificities by taking into account cultural, social, emotional and physiological aspects related to dietary practices in each part of the world. Danone’s goal is to be an agent of positive change towards a healthy world, through food. Danone 2030 Goals Building on its One Planet. One Health frame of action, Danone has defined nine 2030 Goals, which were presented at its 2018 Shareholders’ Meeting, aligned with the United Nations 2030 Sustainable Development Goals. Danone’s 2030 Goals embed the business, brand and trust models of the Company to drive long- term sustainable value creation. These nine goals constitute the strategic framework of the Company.